social media
Enhance your social network experience with these tools and resources.
smo
Social Media Optimization can help increase the range of your impact. Take a few minutes to apply these techniques to your organization’s networks.
It can be difficult to manage the many social networks and engagement platforms that are available. We’ve included a number of different dashboard apps that can be for posting and engagement on multiple social networks, keeping everything in one place. Some of those platforms include analytical tools, but we also recommend that you review the apps in the Analytics section, especially Dasheroo, a free dashboard where you can gain insights on multiple aspects of your organization, from social media to donations!
Our Content section provides an assortment of apps that can be used to help you create inspiring posts about your organization’s work. There are thousands of free creative templates available for flyers, posters, documents, and more through sites like canva.com. Save time by using the free tools and resources available online.
social apps
Hootesuite is a social media dashboard that allows you to keep track of your latest posts and activity. You post to multiple social media networks at once, and even schedule your posts for a later time . Hootesuite also offers analytical tools to track trends and measure growth.
Buffer is a social media management platform that helps drive social media results for nonprofits. Manage all of your social media accounts in one dashboard, post to multiple networks, and even schedule posts for later. Track and manage your social network campaigns with Buffer’s extensive metric and reporting tools.
SocialFlow uses fancy robots to determine what and when to publish to your social media based on the latest trends. SocialFlow’s algorithms ensure the right content is published at the right time. Take a look at their site to see if this software is useful for your organization.
Sproutsocial offers social media management tools to streamline your online communications. They offer the ability to receive messages from multiple networks in one inbox. Their publishing tools allow you to post across your various social networks and they also offer analytic tools to measure your data.
Cyfe is a business dashboard tool that makes it easy to automate your reporting and provides metrics on social media statistics such as engagements and likes. The Cyfe dashboard integrates with other software as well, including Google Analytics for your sites, QuickBooks, and more. See the whole picture, one on screen.
TweetDeck is a tool for Twitter that can be used for nonprofits to search and track topics and events, organize and build collections, keep tracks of lists, as well as manage multiple accounts.
HubSpot offers a number of services, including a free CRM for organizing contacts, as well as traffic analytics, social media tools, and marketing automation software. Drag and drop your way to polished blog posts and email templates, visit HubSpot.com.
Manage your social networks with Sendible. Schedule messages, engage with your audience, and view metrics on Sendible’s all-in-one dashboard. They offer a complete line of marketing tools, including publishing apps, analytics, CRM, and mobile apps.
If This, Then That. IFTTT offers a variety of applets that connect different services for your nonprofit. IFTTT has applets for social networks, marketing apps, CRMs, forms, and even apps for merchant services.
analytics + metrics
Klout is a social media tool that suggests content, helps you create content, and lets you track and analyze the results. Your Klout score is given to measure your influence and it is determined after linking your social networks.
Audiense helps you identify and reach your nonprofit’s target audience. Audience helps you turn insights into actions to grow your organization. Also available through Audiense is the Instagram Community Management and Analytics tool, as well as custimizable chatbots for Twitter messaging.
Viralwoot is a social media scheduler and analytics platform geared towards Pinterest. Promote and schedule pins and analyze data to grow your Pinterest presence.
Followerwonk is a Twitter analytics tool that lets you analyze Twitter accounts to optimize your marketing strategy. Reach your target audience by using tools like Followerwonk. You can compare users, as well as track and analyze followers on Twitter.
Quintly helps you track and optimize your social media performance. One unique feature is that Quintly allows you to Benchmark your social media performance and marketing analytics against competitors and alongside best-practice examples.
Keyhole provides a dashboard used to track hash-tags on Twitter, Instagram, and Facebook. They provide easy-to-read graphs and layouts to simplify reporting and strategizing.
Dasheroo is a FREE analytical dashboard that enables nonprofits to see “the big picture”. Add data from multiple apps including social media, marketing, and even payment gateway integrations to view metrics on donations. Dasheroo even integrates with SurveyMonkey and Eventbrite.
Google Analytics is a great tool to track and analyze your website traffic. This includes analyzing visits to your site as well as clicks on videos and social sharing links.
content
Organize and sync your notes across devices with Evernote. This app allows you to connect teams and sync data. Record audio notes, upload images, and create text notes that can be accessed by your whole team.
Creatives Without Borders connects nonprofit organizations and creatives to help them generate a bigger social impact. Sign up for free at creativeswithoutborders.org and gain access to a pool of designers, thinkers, and doers to help accomplish your projects.
Canva is amazing. Nonprofits can use Canva to easily make eye-capturing event flyers, blog posts, graphs, and other graphic designs. Canva also has thousands of templates to choose from, making it easy to find what you’re looking for.
Piktochart helps you create posters, flyers, infographics, presentations, and reports. Nonprofits can use Piktochart to help them better present data and to create more captivating posts. Raise awareness with visuals that breathe emotion.
Relaythat.com is a paid service that nonprofits can use to create professional marketing campaigns. They offer a library of photos, textures, and icons. Be sure to visit their Resources Links section as it offers free resources for colors, fonts, and also lists many websites for finding free stock photos.
resources
SMO QUICK RUNDOWN
This post from sproutsocial.com reviews 6 tips for Social Media Optimization. If your nonprofit is unfamiliar with SMO, this is a great place to start. It reviews many important aspects of social media, from images, to content and using hashtags. It also offers tips on how to improve your social media profiles.
80 SOCIAL MEDIA RESOURCES
Marketing guru Heidi Cohen compiled this great list of resources for social media marketing. Nonprofits can use this list to learn more about online marketing strategies and it also offers specific tools and resources for using each othe social networks, including Twitter, Facebook, and Youtube.
SOCIAL MEDIA TOOLS
This article on brandwatch.com offers 49 social media marketing tools and resources. This includes beginner’s guides, blog resources, and analytical tools. This list also includes tools for Instagram, Twitter, and Facebook. You can also find additional links for free stock images that your nonprofit can use.
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